Five of France’s most prestigious and well-known brands have become Official Suppliers to The 2018 Ryder Cup.
Accor Hotel Group, JCDecaux, Moët Hennessy, Mouton Cadet and Nestlé will provide a range of services to the event, which takes place at Le Golf National in Paris from 25–30 September 2018.
Richard Hills, European Ryder Cup Director, said: “France is ready to host one of the biggest and most prestigious sporting occasions in the world. It is fitting that some of its most well-known companies are rallying behind it.
“The involvement of so many French companies has ripple effects well beyond three days of elite sport. With their local supply chains and employment opportunities, and commitment to the communities they serve, having the support of prominent French brands helps to ensure next year’s event truly feels like a French Ryder Cup.”
Accor Hotel Group will provide official hotel accommodation to meet the needs of the 250,000 fans attending the event as well as players and VIPs. Ryder Cup Europe will also work closely with Accor to develop specific programmes to accommodate those working at the event including 1,500 accredited media representatives.
Sven Boinet, Deputy Chief Executive Officer of Accor Hotel Group, said: “By becoming an official supplier of The Ryder Cup, AccorHotels strengthens its ties of more than thirty years with golf and continues its commitment to offering a unique set of services to amateurs and professionals of the discipline, all over the world. We are also proud to once again put our expertise as a hotelier at the service of a key and influential event for France.”
JCDecaux will provide a range of state of the art solutions both to support the promotion of the event and to improve the spectator experience around the course. As well as outdoor advertising in both Paris and London, digital signage products will be used around Le Golf National to help fans navigate the course and keep up with the match as it develops.
Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We are very proud to accompany The 2018 Ryder Cup for its first edition in France and to contribute in highlighting the most famous team golf competition in the world. Excellence, precision and persistence are common values to golf and to JCDecaux and we will be mobilized to ensure the success of this outstanding sports event.”
Nestlé’s products will be served and sold during The 2018 Ryder Cup both at public catering outlets and private hospitality. Nestlé will also lend additional support to The Junior Ryder Cup, which will be played at the Disneyland Paris Resort on 24th and 25th September.
Richard Girardot, CEO of Nestlé France, said: “Committed to becoming a leader in wellness, we are proud to take part of such a world event to offer French youth the opportunity to discover a sport of high team spirit, performance and engagement.”
The partnership with Moët Hennessy will see its champagnes and spirits served and sold throughout all public and privately catered facilities at The 2018 Ryder Cup. It will also be served at the Team Welcome Dinner, Ryder Cup Gala Dinner, Sponsor Receptions and other official occasions.
Philippe Schaus, President and CEO of Moët Hennessy, said: “The Ryder Cup is the foremost event in team golf and a sporting event of such global standing provides the perfect stage to showcase the range of exceptional champagnes and spirits within the Moët Hennessy portfolio. Partnering with Ryder Cup Europe also offers the unique opportunity to celebrate the world’s greatest team golf event coming to France for the first time in its history.”
Mouton Cadet will be the Official Wine of The 2018 Ryder Cup. A Special Cuvée dedicated to The 2018 Ryder Cup will be launched in March next year.
Philippe Sereys de Rothschild, Chairman of the Supervisory Board of Baron Philippe de Rothschild S.A., said: “The pursuit of excellence on the golf course fits perfectly with our values as winemakers, and the camaraderie, sportsmanship and entertainment during every competition is the perfect setting for our wines.”